JeTour Traveler 85% of consumers choose the 2.0T four-wheel drive version

JeTour Motors announced that in the first month of its launch, JeTour Travelers had a cumulative order of 35156 units. From the highly anticipated appearance to various doubts later on, why can JeTour Travelers, who do not carry a big beam, be so popular?

More users choose high-end models

Let's take a look at the official report of order users. The proportion of orders in first and second tier cities is 53%, indicating that the order users in other third and fourth tier cities are basically half of those in first and second tier cities, and the overall audience and consumers are relatively balanced.

Another notable data is that the order proportion of the 2.0T four-wheel drive version is as high as 85%. According to the previous consumer psychology of "buying low instead of high", the Jetway Traveler 1.5T model (139900-149900) will become the main sales model, after all, the price is lower, the cost of using the car and fuel consumption will also be lower. However, the fact is that the proportion of users of the 1.5T model is only 15%, and the vast majority of users choose the combination of the 2.0T+four-wheel drive version.

It should be noted that in the 2.0T version of the car, the lowest selling price is 159900 yuan, which is close to 160000 yuan. This is already a very high price among the JeTour brand models. The reason why consumers choose this is mainly because the JeTour Traveler 2.0T model, which is an entry-level four-wheel drive, can better meet consumers' needs for power performance, off-road, and other aspects, which is consistent with the travel off-road scenario accounting for 84%.

For hardcore off-road models, it was originally thought that the 40-50 year old "off-road veteran" preferred it, but the proportion of users under the age of 40 on Jetway Travelers was as high as 66%, and even the proportion of female users had reached 24%. This once again proves that Jetway Travelers' appearance and design are popular among young people.

Finally, more than half of the users with an annual income of over 200000, and 62% of the users choose to have modification options, are of great significance to JeTour. After all, for a long time, JeTour's secret to success has been to compete for the market through high cost-effectiveness, and some even say that JeTour is a "bargain" or "poor people only buy". However, the user group of JeTour travelers has already shown that the consumer group is changing, More and more high-income people are choosing JeTour.

Why is it so hot?

Overall, the fundamental reason why Jetway Travelers have such a hot order volume is their powerful comprehensive products and precise product positioning.

In terms of product strength, the appearance design online draws on the design elements of tough off-road vehicles such as Land Rover Defender, with the support of the Porsche design team. The standard square box design, external small backpacks, roof luggage racks, as well as official kits and modification plans, give travelers a tough off-road "style".

More importantly, the four-wheel drive system, Borg Warner's new four-wheel drive technology XWD system, can achieve torque distribution between the front and rear axles and the left and right wheels of the rear axle, which is equivalent to two locks and a creep mode. In the face of 80% of off-road scenarios, there is basically no pressure.

Although there is no "beam", in terms of body rigidity, the traveler adopts integrated laser welding, with high-strength steel accounting for up to 80%. The body's torsional rigidity reaches 31000Nm/deg, even stronger than the Land Rover Defender's 30000Nm/deg. The body can also provide safety assurance in off-road or collision situations.

In addition to safety and comfort features such as 8155 chips, multi-layer soundproof glass, electric tailgate, and 540 degree transparent chassis, Traveler's product strength is already very sincere at this price point.

And Jetway Traveler's positioning is also very clever, not choosing a completely tough off-road route. After all, in this field, there are many strong competitors such as Tank 300 and Beijing BJ40, but choosing the "light off-road route" that the market needs more, making up for the shortcomings of urban SUVs and avoiding the shortcomings of off-road SUVs.

For more urban white-collar workers, hardcore off-road driving is a dream, requiring a hardcore off-road style. Occasionally, they can go for fun, but most of the time they are still commuting in the city, so their fuel consumption should not be too high. Travelers without a crossbar have the highest official fuel consumption of only 9.85L/100km, which is very popular compared to the tank 300, which can move more than ten liters of fuel. This property of being both urban and wild has become another popular magic weapon for shortcut travelers.