Becoming the official vehicle of APEC Why is BYD's internationalization becoming more and more stable?

BYD is increasing the acceleration of expanding overseas markets.

At the 2024 APEC leaders' Summit in Lima, Peru, across the ocean, 20 Taiwan BYD PLUS (overseas known as BYD ATTO3) was unveiled as the official car for the main venue. Not long ago, BYD delivered 46 pure electric vehicles to the Peruvian Luders Group, one of Peru's largest power transmission and distribution companies and a sponsor of the APEC summit.

Why can BYD gain trust on a global top peak like APEC? What is the significance of this for BYD to expand overseas markets?

Becoming an APEC summit car can be said to be a landmark event for BYD to accelerate its voyage to sea.

In October, BYD's monthly sales exceeded the 500000 mark for the first time, attracting widespread attention in the industry. among them, monthly exports reached 31192 vehicles in October, also a record high, with exports up 79.6% in the first 10 months compared with the same period last year.

On the one hand, the continued growth of sales comes from BYD's continued global layout.

According to BYD's official data, BYD's new energy vehicles have entered 96 countries and regions around the world, continuously increasing network coverage in Europe and Latin America, and investing in new energy passenger car plants in Uzbekistan, Thailand, Brazil and Hungary.

But what is more important is the strong technical strength and product competitiveness.

Take the BYD PLUS (BYD ATTO3), which shines brilliantly at the APEC conference, as an example. After its launch in Thailand, this model has won the top sales for three months in a row, winning 10305 orders in 42 days from October to December 12, 2022. It continues to lead the Thai pure electric passenger car market and won the "Thailand Best Electric SUV Award".

In New Zealand, BYD ATTO3 won the first place in pure electric car sales from January to May 2023, far surpassing Tesla, who ranked second. It went on sale in June 2022, becoming the most award-winning electric car in New Zealand in 2022, winning the title of "car of the year" in 2022.

In Singapore, BYD ATTO3 has been the No. 1 seller of pure electric cars for nine months in a row.

In Australia, BYD ATTO3 ranks second in cumulative sales of pure electric vehicles from January to July 2023.

In Brazil, BYD ATTO3 won the "most worth buying car of 2023" award, which led BYD to sell about 51299 vehicles in Brazil from January to September, accounting for 72 per cent of the local imported car market.

According to the media and user evaluation of the external network, what users value most about this model is its excellent acceleration and endurance performance on the one hand, and its unique rotating large screen and smart car system on the other. The former is highly competitive in the local market, while the latter is a unique existence in the whole market, giving consumers an unprecedented car experience.

Behind the leading product power is BYD's continuous saturated R & D investment.

According to official data, BYD's total R & D investment in the first three quarters of this year rose 33.6% year-on-year to 33.32 billion yuan, far exceeding Tesla's 23.24 billion yuan in the same period. Compared with China's listed car companies that have reported results, BYD's investment in the first three quarters is the sum of Changan, SAIC, Guangzhou Automobile, Jianghuai, Great Wall and LEADING IDEA.

So far, BYD has publicly invested more than 160 billion yuan in R & D and has nearly 110000 technical R & D personnel, making it the car company with the largest number of R & D personnel in the world.

It can be said that it is the unremitting investment in the field of technology research and development that has laid a solid foundation for the continuous improvement of BYD's overseas sales.

Through this as the official car supplier for the APEC 2024 leaders Summit, BYD can obviously effectively further enhance its brand image, which has further spread and strengthened its brand image under the widespread attention of the global media.

On November 8, 2024, the Peruvian Minister of Transport and Communications and other government officials attended the delivery ceremony of BYD's motorcade.

This not only means that the blue sea of car sales in South America has established a strong influence and direct sales growth point for BYD, but more importantly, as the APEC meeting itself focuses on regional economic cooperation and sustainable development, the emergence of BYD new energy vehicles as official vehicles is highly consistent with the green travel concept advocated by the meeting.

As early as 2017, BYD put forward the brand vision of "cooling the planet by 1 ℃", hoping to reduce carbon emissions by increasing the market share of hybrid and pure electric products, so as to help the planet achieve "cooling". Serving the APEC conference represents another step forward in promoting global green travel.

Such actions will undoubtedly make more consumers realize the important role of new energy vehicles in dealing with climate change and improving environmental quality, and attract more consumers who pursue environmental protection and low-carbon lifestyle to choose new energy products.

This process also highlights BYD's international vision of globalization and its responsibility for promoting the sustainable development of human society.