NIO's third brand named firefly, its first model will start delivery in the first half of next year
NIO officially named the third brand "firefly Firefly" and announced that the first product will have the same name as the brand.
Firefly Firefly is positioned in the high-end car market, which will further enrich NIO's product portfolio and efficiently contribute sales through existing sales channels. The positioning of firefly firefly in NIO is equivalent to the BMW Group's MINI brand. Relying on NIO's 10 years of deep cultivation in the high-end pure electricity market, Firefly will comprehensively exceed user expectations in terms of design, safety, space, intelligence and energy replenishment efficiency, opening the era of intelligent electric for high-end cars around the world.
The firefly Firefly brand will be officially released on NIO Day 2024 on December 21, and its first model will be delivered in the first half of 2025.
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