Xiaomi SU7 lock orders exceed 70,000, and the annual delivery target exceeds 100,000

With the official arrival of Xiaomi SU7, the first work of Xiaomi car, its actual sales situation has been paid much attention. The official sales information of Xiaomi shows that the Xiaomi SU7 is over 10, 000 in 4 minutes, 20, 000 in 7 minutes, and 50000 units in 27 minutes. Now, with the passage of time, Xiaomi officials have also announced the exact results of locking orders.

Today, the Xiaomi Group held an investor conference. Lei Jun, founder, chairman and CEO of Xiaomi, issued a message saying: "

Today is Xiaomi Investor Day, we announced the number of Xiaomi SU7 lock orders, as of April 20, more than 70, 000 vehicles.

We are currently making every effort to expand our production capacity and will deliver more than 100000 vehicles for the whole year. Delivery of the standard version and Max was originally planned to begin at the end of April, which was advanced to April 18th.

At the same time, Lei Jun also responded to the issues that investors are more concerned about and shared the reply. With regard to the question of "the next product planning of Xiaomi cars and whether or not SUV will be launched", Lei Jun said: "

I think one of the reasons for the successful release of SU7 is secrecy. I'm sorry, I really can't tell you right now. The SU7 is our first car and has reached a very high level. I believe that the cars of the future will certainly be greatly improved.

In other words, Xiaomi should not announce the follow-up product plan in the short term, and the actual situation needs to be confirmed by the exact official announcement. When asked about Xiaomi SU7's gross profit margin, Lei Jun replied:

With such expensive suppliers and such expensive parts, in fact, the gross profit margin will not be very high. I am really grateful to the suppliers, who have believed that Xiaomi cars can succeed from day one and have given us very good cost and support. I expect the gross profit margin to be about 5-10%.

In addition, Lei Jun's reply also mentioned a lot of information related to future development. Taken together, the current budget of the Xiaomi smart driving team is about 1.5 billion yuan a year, with more than 1000 engineers. The next stage will expand to 1500 this year and 2000 next year, further increasing investment in smart driving.

As for the follow-up market expansion, Xiaomi will focus 100% on the domestic market in the next three years, and doing a good job in the Chinese market is the first step for Xiaomi. At the same time, because half of the business income comes from the global market, doing business in more than 100 countries, and more than 30 countries have offices, branches, global influence and global rice noodle foundation, it should be natural for Xiaomi to do global market when it is ready. This year, Xiaomi will invest another 11 billion to 12 billion in new business, including automobiles, and will further increase investment in several key areas such as the underlying operating system. The goal is to become one of the top five car factories in the world by 15-20. In addition, the reply also mentioned the development and investment of AI. It is mentioned that All in AI has made up its mind within Xiaomi since 2016, and a series of AI-related products have been self-developed since 2016.