Why can Zhiji LS6 sell so much?

Affected by the price war and the persistently depressed consumption environment, many automobile companies have encountered an unprecedented crisis since the beginning of the year, with a sharp drop in model sales and a slowdown in the growth of new energy. But under the extreme inward volume of the industry, many Chinese brands have broken through against the market, and their sales and word-of-mouth have soared.

For example, Zhiji Automobile LS6, a high-end new energy brand from SAIC, surpassed Xpeng, ZEEKR and other brands with a sales score of 1898 units in the weekly sales ranking from December 11 to December 17. Zhiji LS6 won the title of weekly sales of all-electric vehicles worth more than 27,327 USD in China.

At the same time, it has been the top seller of "medium and large pure electricity SUV" for six consecutive weeks, and surpassed the second and third place combined. In the past November, Zhiji's monthly sales of LS6 reached 8158, an increase of 125% over the previous month. In the second month of listing, Zhiji successfully topped the monthly sales of "medium and large pure electric SUV".

As a brand-new model, why can Zhiji LS6 break out and dominate the sales list in the extremely inner volume of the pure electric SUV market?

Technology is the first element. 

Although more than 200000 of the high-end pure electricity SUV is increasing, and users' consumption enthusiasm is also rising, the real pain point of consumption has not been cured, and the first thing to bear the brunt is energy anxiety. 800V high voltage platform is a killer mace for most main engine factories to improve charging speed and alleviate energy anxiety, but due to cost, 800V high voltage has not been fully promoted at this stage, and the 800V technology of most manufacturers is only "happy data". In the charging process, the rated voltage is difficult to reach 800V standard, resulting in unsatisfactory charging speed.

And Zhiji LS6 directly gives quasi-500V and quasi-900V two major platforms.

Among them, quasi-500V, as the main consumer, is accessible to most consumers, and its maximum working voltage has actually reached 458V, which is higher than the mainstream 400V in the market, and the charging efficiency is faster. At present, the quasi-900V platform is the ceiling of high-end new energy charging efficiency, and its actual working voltage has reached 875V, which is the highest in the industry. For consumers, it is not only faster to replenish energy, but also its power performance. Even the heating performance of air conditioners in winter will be stronger.

Take charging as an example, the Zhiji LS6 under the quasi-900V high voltage platform can reach a maximum charging power of 396kW and can replenish 500km of pure electric mileage in 15 minutes, completely solving consumers' energy anxiety.

The second is the false label. This false mark is not only an exaggeration of performance, but also a big discount on the rate of success.

First of all, the performance, many Guanxuan zero 100 acceleration of 3 seconds of high-end pure electric SUV, often accelerate in about 4 seconds, and the amount of electricity is directly related.

However, Zhiji LS600 acceleration speed up to 3.48s is a solid result, which is the result of measurement in a closed field. Even when it comes to millions of super electric vehicles such as Lutes Eletre and Porsche Taycan, Zhiji LS6 is not afraid of its performance. With this strength, the extreme performance of the quasi-900V high voltage platform plays an important role, but the quasi-900V hurricane motor is also very important.

Its 21000rpm peak speed is the highest in mass production in the world, and it is no less than the top electric supercar on the market. It is placed on the 200000 sedan car pure electric SUV, which has some meaning of dimension reduction. Don't forget that in the limit test of the closed field, Zhiji LS6 reached the top speed of 305km/h, which is the highest speed of mass-produced pure electric SUV in the world. Combined with 8-layer Hairpin flat wire winding and magnesium alloy shell, the performance of Zhiji LS6 is further released, giving consumers an extremely accelerated experience at any time.

And then there is the success rate of continued voyage. At present, due to the accelerated energy consumption of most pure trams in winter due to the use of air conditioning and heating, the overall rate of service reach is on the low side. It is not easy for a pure tram in the north to have 60% service life in winter.

In order to solve this pain point, Zhiji LS6 is equipped with a self-developed super integrated thermal management system, which can cool for 30 seconds in hot summer, double the cooling rate and reduce energy consumption by half. In the cold winter, Zhiji LS6 heat pump air conditioning, operating temperature as low as minus 18 degrees, compared with the conventional minus 10 degrees, Zhiji LS6 operation range is wider, even the northeast extremely cold weather can also be competent, thus reducing the loss of power consumption caused by heating.

For example, the extended version of Zhiji LS6 four-wheel drive 702km has been tested in 32-degree sun exposure. The air conditioner is set to 24 degrees, two-person driving, commuting accounts for 70% of the highway, the actual range is more than 600km, and the success rate is more than 85%. It also fundamentally relieves users' mileage anxiety.

New experience leads to deluxe

For the vast majority of consumers, spending 200000 or more on a luxury all-electric SUV is not just about walking or solving pain points during commuting, but more often they need an upgrade of experience. For example, intelligent, Zhiji LS6 does not distinguish between low-equipped and high-equipped models, but treats them equally and can enjoy Zhiji's high-level driving assistance function at the beginning.

First of all, in terms of hardware, Zhiji LS6 is equipped with Nvidia Orin X chip and ultra-long-range lidar, which are the top chips and equipment in the industry, especially lidar. At present, many 200-300,000 new energy SUV are only provided in high-end models. Laying a solid foundation means that Zhiji LS6 has a higher level of intelligent driving ability.

For example, with global digital vision to make up for blindness, Zhiji LS6 can use many cameras outside the car to supplement the blind area of vision. For example, in heavy rain, when you can't see the surrounding pedestrians and vehicles, or when there is a blind area in the A-pillar during the turn, it is not easy to see the non-motor vehicles coming and going on the back. At this time, the camera outside the car can open God's perspective for you, fully understand the surrounding driving environment, and improve driving safety.

Secondly, the intelligence of Zhiji LS6 is not limited to simple human-computer interaction and intelligent driving function, its positioning is the "future intelligence module" of consumers.

LS6 will enrich users' interactive feelings from three dimensions: content, technology and experience. For example, in addition to common chat conversations and smart phone models, Zhiji LS6 will also introduce a series of features based on travel scenarios, such as interesting content generation, voice interactive games, role-playing, multi-intention understanding, Wensheng music, and Wenshengtu, to enrich consumers' driving experience. At this time, Zhiji LS6 is more like a smart driving partner.

There is luxury, Zhiji LS6 provides advanced Nappa leather seats, ergonomic zero gravity seats, all the standard front seats heating, ventilation, with 20 speakers panoramic sound intelligent sound system, coupled with comfortable, ample super space and panoramic skylight, Zhiji LS6 luxury experience is not inferior to millions of luxury SUV.

In design, a 200000 pure electric SUV, Zhiji LS6 not only brings elegant, natural car body streamline, and cool frameless doors, comparable to the sexy rear profile of the super SUV also appeared for the first time in the 200000 new energy SUV market, coupled with the futuristic half-format steering wheel and the independent lifting function of the main and auxiliary screens, Zhiji LS6 provides users with a different sense of freshness.

Core advantages that are difficult to replicate

if performance and experience determine whether the car can be bought or not, then for most people, the price-to-price ratio determines whether or not to buy it. 

In terms of price, Zhiji LS6 is undoubtedly very competitive, in enjoying time-limited rights, Zhiji LS6 price range is 29,772 USD-38,243 USD, compared to Xpeng G9 (guidance price 36,057 USD-57,372 USD), the consumption threshold is lower, and the entry model compared to Xpeng G9 more lidar, multi-layer soundproof glass, with a larger size and higher resolution of the central control screen, quality-to-price ratio is obviously more attractive.

Some people may wonder, how does Zhiji LS6 achieve price, performance and quality control? Because it has a core advantage that is difficult for new forces to copy-a strong supply chain system.

Zhiji not only has the support of a strong partner such as Momenta in the field of self-driving, but also a top shareholder such as Alibaba to ensure that its intelligent technology can form its own pulse and form differentiation.

More importantly, relying on SAIC, Zhiji can rely on its system strength to reduce procurement costs, improve productivity, and bring about leaps in technology, quality control and manufacturing. For example, many new forces, including Tesla, always have a process of capacity climbing after the order surge, but Zhiji released the price on October 12, and delivered more than 8,000 vehicles in the second month. this is not only the strong system strength of SAIC, but also the core competitiveness that other auto companies cannot replicate.

Therefore, with technological innovation, experience upgrading, and SAIC's support in the system, the hot sales of Zhiji LS6 also make sense, and with these advantages that others are difficult to copy, I believe that for Zhiji LS6, monthly sales of 8,, winning the top six-week sales may be just a starting point, and more sales records will be set in the future.