The sales volume exceeded 10,000 after three months on the market.

JETOUR Traveler went public at the end of September. If calculated in terms of a full month, it has actually been sold for only two months. And its first full month of delivery after the launch, sales of 7931 vehicles, for JETOUR, is already a very good result, but also let many people think that JETOUR travelers almost like this, but no one expected, the second month, that is, November, JETOUR traveler sales reached 10817, for JETOUR, quite impressive. 

So why are JETOUR travelers able to catch up among so many hardline SUVs?

The first factor is the price. Compared with Tank 300 (guidance price 27299-41372 USD) and Beijing BJ40,JETOUR travelers' price of 19115-25264 USD yuan, JETOUR travelers will be tens of thousands lower in the starting price alone. The price of Tank 300 entry version can buy the top version of JETOUR travelers. For consumers who buy cars with real money, they are very attractive.

The second is product positioning.

Many people will ask that JETOUR travelers sell cheaply and their products are not as powerful as Tank 300s and BJ40. Yes, JETOUR travelers don't have a non-load-bearing body or traditional mechanical "three locks", which can't be compared with those especially hard-core models in terms of passability and off-road ability.

But for many consumers, especially the current urban white-collar workers, not everyone needs the so-called "non-load-bearing body" and "three locks". The reason why more consumers like hard cross-country is that they like the hard cross-country "square box" shape, tough design style, good passability, you can go camping at the weekend, or go back to your hometown to deal with the bad road during the Spring Festival.

So the "hardline" SUV in their LEADING IDEA should be square box shape, stronger departure angle and proximity angle than urban SUV, through better performance, and then a set of four-wheel drive system, which is exactly what JETOUR travelers basically meet.

Remove the "girder" that most users rarely use and replace it with interior design, comfort configuration and intelligent experience that consumers care more about. At the same time, according to the usual habit of JETOUR, lower the price a little, and JETOUR travelers will come out.

Therefore, it is not difficult to understand that JETOUR travelers sell well. In the highly competitive hard off-road market, JETOUR cars can be said to find another way to grasp consumers' actual demand for cars in the hard off-road market, infiltrate into the market segment, and find their own home market with good product power and performance-to-price ratio.

It is reported that JETOUR travelers have accumulated 50, 000 orders so far, and the mixed version of JETOUR travelers, the C-DM model, has also been exposed, and it is believed that it will be on the market soon. If the price is right, chances are that it will still sell well.